The END

With this project finally finished, I am happy with the outcomes and feel that I have kept true to my original brief. Possible ways in which this body of work can become a viable commercial opportunity, is through shop display. I am currently compiling everything together to pitch to companies such as Radley and etc. 

The final video

The final video piece (with no sound):

Originally I had set myself to do a production video, but through developments in this project I felt the process simply was not particularly interesting as it was simply a touch of a button press print job.

My new concept consisting of slicing video footage to claver crops of the curtains with two sections simultaneously moving at any given moment

The link is below

http://vimeo.com/12356351

a from Arvind Lall on Vimeo.

CD cover

Even though this is a minor part of my work, I still thought it was necessary to use the unifying patterns on all the work included in the presentation. The image below is of the DVD cover to my short moving image piece. I used the images that I had taken earlier in the week from the photo shoot I had in the photography studio. 

Revised prints

The images above are prints I have created. They serve as captions to my film piece. They visually explore the British notion of neighbours peeking over the washing line, the idea like neighbours being nosey and trying to "keep up with the Joneses".

My font choice changed to Georgia italic because i felt it best represented suburban living. Dont ask me why but I felt it aesthetically went with imagery, the idea of being quaint or kitsch comes to mind when im presented with this font. Even far enough to say there is a hint of nostalgia with this comfortably homely font.

Window frame

To best display my curtain for marking I did not want to recreate a washing line indoors, I felt that this could look tacky and reduce my piece to a novelty piece. Therefore I thought to make a simple wooden frame to which my curtains can be framed and put into the context of actual window dressing.

I chose to paint the frame white to not be overpower the print of the curtains.

Two days of filming

In the studio and DVD cover image

With my curtain printed, hemmed, and photographed outdoors, I felt that it was important to have the curtain captured with no features in background, to simply allow the main focus of the stills to be the material that it is printed on allowing for emphasised drape and shadow to feature more prominently.

Below are some of the photos:

 

The importance of having these images are that they will serve the purpose of one of them being the from cover image of the DVD that will hold my moving image piece. 

Photographing the curtain in situation

For creating a curtain I thought it was crucial for me to document them in situation to demonstrate the working of them as actual net curtains. What I was pleasantly surprised about them was that the light actually bleached the 70% grey, so to the images were not as strong to the visible eye. This was important for me as I wanted the curtains to be a statement through its design, not to rely on the strong bold colour which could be too brash.

Rain on my parade...

So scheduled to film today, at least having some footage to get some more experience in the particular way in which I want to capture the curtains. With the rain in full force I haven't been able to do this.

So with the aim not to have my day wasted I focused on the shots needed and how I would structure the short film around two curtain pieces aka two narratives. The film acts as a digital version of the real life objects.

My project and what I am attempting to convey is already established in the blog to what the net curtains are aiming to represent and the print I created was devised in such away that it itself could speak on its own behalf. So I want the video to be a clean and simple affair of having the camera pan onto the curtains focusing more and more in detail as the movie will go on.

The soundtrack to back it is still undecided.

Having this time free I used as an opportunity to focus simply on capturing the curtains through a way of considering the video as a poster or print. I used this task to look at how the two narratives could be translated and even the visual of what font I may use for the title and etc.

Below are mock up visuals that originally were to be posters but now are the way in which I will create the film piece to possibly become.

NB. The images were created on photoshop with photos I had taken yesterday mixed with the list of proverbs I wanted to include.