The END

With this project finally finished, I am happy with the outcomes and feel that I have kept true to my original brief. Possible ways in which this body of work can become a viable commercial opportunity, is through shop display. I am currently compiling everything together to pitch to companies such as Radley and etc. 

The final video

The final video piece (with no sound):

Originally I had set myself to do a production video, but through developments in this project I felt the process simply was not particularly interesting as it was simply a touch of a button press print job.

My new concept consisting of slicing video footage to claver crops of the curtains with two sections simultaneously moving at any given moment

The link is below

http://vimeo.com/12356351

a from Arvind Lall on Vimeo.

CD cover

Even though this is a minor part of my work, I still thought it was necessary to use the unifying patterns on all the work included in the presentation. The image below is of the DVD cover to my short moving image piece. I used the images that I had taken earlier in the week from the photo shoot I had in the photography studio. 

Revised prints

The images above are prints I have created. They serve as captions to my film piece. They visually explore the British notion of neighbours peeking over the washing line, the idea like neighbours being nosey and trying to "keep up with the Joneses".

My font choice changed to Georgia italic because i felt it best represented suburban living. Dont ask me why but I felt it aesthetically went with imagery, the idea of being quaint or kitsch comes to mind when im presented with this font. Even far enough to say there is a hint of nostalgia with this comfortably homely font.

Window frame

To best display my curtain for marking I did not want to recreate a washing line indoors, I felt that this could look tacky and reduce my piece to a novelty piece. Therefore I thought to make a simple wooden frame to which my curtains can be framed and put into the context of actual window dressing.

I chose to paint the frame white to not be overpower the print of the curtains.

Two days of filming

In the studio and DVD cover image

With my curtain printed, hemmed, and photographed outdoors, I felt that it was important to have the curtain captured with no features in background, to simply allow the main focus of the stills to be the material that it is printed on allowing for emphasised drape and shadow to feature more prominently.

Below are some of the photos:

 

The importance of having these images are that they will serve the purpose of one of them being the from cover image of the DVD that will hold my moving image piece.